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Dallas Executive Luncheon - Can I have a "Do-Over"? Reflecting on Lessons Learned

Brookhaven Country Club  17-Mar-10

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Research SIG-Demonstrating and Maximizing Return on Investment from Marketing Research

Sponsored by Official Sponsor Mary Kay

Friday 19-Sep-08 11:30 AM to 1:00 PM CDT

Speaker: Brett Hagins, Owner
Research Innovation and ROI

Mary Kay
16251 Dallas Parkway
Addison TX 75001
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Details for "Research SIG-Demonstrating and Maximizing Return on Investment from Marketing Research"

 
 
Demonstrating and Maximizing Return on Investment from Marketing Research - The Benefits of Demonstrating Return on Investment

Proving Change: Action Plans before versus after Research

Formulas for Demonstrating ROI

  • Contributions/Cost
  • Risk Avoidance
  • Incremental Revenue
  • Retention and Growth Model

Principles for Maximizing ROI

  • Early Engagement
  • Focusing on business outcomes
  • Screening Out Low Value Research
  • Criteria for Assessing Business Value

Speaker Brett Hagins

Brett Hagins, Owner, Research Innovation and ROI, L.L.C.

Brett Hagins has over nine years of experience driving business outcomes from research studies. He has been published in Quirks Marketing Research Review and Marketing News and serves as President of the MSMR Alumni Advisory Council at the University of Texas at Arlington. He is the author of Research Innovation and ROI that will synthesize best practices in ensuring that research does not become a commodity.

Register by Friday   19-Sep-08 11:30 AM  CDT

Pricing

 
Before 17-Sep-08
Before 19-Sep-08
After 19-Sep-08
Member:
$15.00
$15.00
$20.00
Non-Member:
$20.00
$20.00
$25.00
Student Member:
$15.00
Attachments
 

 Event Contact

 Event Coordinator

Julie Landers Julie Landers
   

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