Research SIG-Demonstrating and Maximizing Return on Investment from Marketing Research
Sponsored by Official Sponsor Mary Kay
Friday 19-Sep-08 11:30 AM to 1:00 PM CDT
Speaker: Brett Hagins, Owner
Research Innovation and ROI
We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.
Mary Kay
16251 Dallas Parkway
Addison TX
75001
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Details for "Research SIG-Demonstrating and Maximizing Return on Investment from Marketing Research"
Demonstrating and Maximizing Return on Investment from Marketing Research - The Benefits of Demonstrating Return on Investment
Proving Change: Action Plans before versus after Research
Formulas for Demonstrating ROI
- Contributions/Cost
- Risk Avoidance
- Incremental Revenue
- Retention and Growth Model
Principles for Maximizing ROI
- Early Engagement
- Focusing on business outcomes
- Screening Out Low Value Research
- Criteria for Assessing Business Value
Brett Hagins,
Owner, Research Innovation and ROI, L.L.C.
Brett Hagins has over nine years of experience driving business outcomes from research studies. He has been published in Quirks Marketing Research Review and Marketing News and serves as President of the MSMR Alumni Advisory Council at the University of Texas at Arlington. He is the author of Research Innovation and ROI that will synthesize best practices in ensuring that research does not become a commodity.
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Register by Friday 19-Sep-08 11:30 AM CDT
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| We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.
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Event Contact |
Event Coordinator |
| Julie Landers |
Julie Landers |
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research innovation and roi •
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