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Secrets to Creating Products Consumers Want - Texas Instruments
Sponsored by American Marketing Association
Thursday 27-Mar-08 11:30 AM to 1:30 PM CDT
While online registration may have closed, you can still attend this event by registering at the door.
Fort Worth Club306 West 7th Street, 12th FloorFort Worth TX USA Google Maps | Hotels Near | Yahoo! Maps Phone: (817) 336-7211 | Speaker Mike GuilloryPosition: Worldwide Marketing Manager, DLP ProductsCompany: Texas Instruments |
Event Description
LCD or DLP Projection?
Decisions, Decisions Texas Instruments DLP Marketing Juggernaut Hard to Beat
Ladies and gentlemen, start your engines ? Projector engines, that is.
Since 1998, Texas Instruments DLP division has out-marketed, out-maneuvered, out-published and, according to many sales figures, even out-sold LCD in virtually all of the leading projector vertical market segments. I say virtually, because there are some markets in which DLP hasn't been playing, but when it does, it generally wins.
So why is it that DLP dominates? Is DLP technology that much better?
Truthfully, not really. In fact, I believe TI's magic is not necessarily in the technology as much as it is in the marketing. Hands-down, TI's marketing just simply BLOWS AWAY anything any of the individual 3LCD companies have done thus far. (per G. Kaye)
About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 50 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 5,500 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 14.5 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com.
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, http://www.ti.com.
DLP and DLP Cinema are registered trademarks of Texas Instruments.
Event Contact |
Event Coordinator |
||
| Denise Shedrick | Jim Dawson | ||
| (972) 943-4615 | (817) 800-3364 | ||
| www.dfwama.com | |||
Comments for Secrets to Creating Products Consumers Want - Texas Instruments:
Secrets to Creating Products Consumers Want - Texas Instruments
Sponsored by American Marketing Association
Thursday 27-Mar-08 11:30 AM to 1:30 PM CDT
Speaker Mike Guillory
Position: Worldwide Marketing Manager, DLP ProductsCompany: Texas Instruments
Biography
Michael P. Guillory
Manager, WW Marketing Communications
DLP® Products
Michael Guillory directs the worldwide marketing communications, public relations eMarketing and event strategies for DLP® Products at Texas Instruments. DLP Technology is an all-digital imaging device which drives today’s best HDTV’s, projectors and digital theaters. Having joined Texas Instruments in 2003, Mr. Guillory has applied his 20 years of marketing background in all areas of the DLP Business including the DLP NASCAR sponsorship, TV and radio promotions, sports tie-in programs and Digital Cinema events as well as other communications programs for the Americas, Europe, China, Japan and Taiwan.
Prior to joining TI, Mr. Guillory served for 10 years as a senior marketing professional at Sage U.S., Inc. publishers of DacEasy Accounting, Timeslips, Telemagic and other software titles. While at Sage, he directed the marketing, branding, Internet, events and public relations efforts spanning every form of distribution from retail and direct to the VAR channel.
Mr. Guillory also has a significant background in the telecommunications industry where he was the VP of Marketing for Philips Speech Processing, a leading provider of speech recognition software applications for the telephony environment.
He holds a BBS in Marketing from Oklahoma State University and is a member of the American Marketing Association. Michael is married with two children and in his leisure time enjoys playing the French Horn with the Plano Community Band and keeping up his skills as a trained classical pianist and composer.
Secrets to Creating Products Consumers Want - Texas Instruments
Sponsored by American Marketing Association
Thursday 27-Mar-08 11:30 AM to 1:30 PM CDT
Fort Worth Club
306 West 7th Street, 12th FloorFort Worth TX USA
Google Maps | Hotels Near | Yahoo! Maps
Phone: (817) 336-7211
Secrets to Creating Products Consumers Want - Texas Instruments
Sponsored by American Marketing Association
Thursday 27-Mar-08 11:30 AM to 1:30 PM CDT
Tags: AMA Brand DFW DLP Instruments Marketing Products Texas
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Be sure to mark your calendars to hear Mike Guillory, Worldwide Marketing Manager for DLP Products at Texas Instruments talk about the secrets to launching a successful product and getting today's always fickle consumers to really want a product. He's spear-headed the launch of DLP from the start, so this is your chance to learn from a master on what it takes to bring a product to market, to create a strong brand and deliver a return on investment for the company.