Market Research SIG - Insights Made Easy: Connecting with Your Customer on 2-Mar-10 7:30 AM

Tue, 02 Mar 2010 12:30:00 GMT

Market Research SIG - Insights Made Easy: Connecting with Your Customer
Start Date: 2-Mar-10 7:30 AM
End Time: 2-Mar-10 9:00 AM
Location: AMS Pictures, Dallas, TX 75248
Speaker: Mitch McCasland

Event Details:

THIS EVENT WAS RESCHEDULED FROM FEBRUARY 12 DUE TO WEATHER - SEATS STILL AVAILABLE!

Powerful brands don’t just happen. Brands are valuable assets that are strategically planned and managed. And the true power of brands comes from the relationship that they establish with their customers and consumers. But first, companies must know which factors drive the value of their brand and how to translate those into products, services and communication in a relevant and compelling manner. This presentation will feature the principles, techniques and real world examples of how this approach benefits industry leaders and upstart companies alike.

Event Takeaways:

• Recognize the vital role of customer and consumer insights in making brands, products and services relevant

• Understand the power of brands and the importance of making your brand stand out using research

• Learn techniques that can be successfully used to gain insights about customers/consumers

Who should attend?

Marketers who need to know more about how to make their products or services stand out among others.

AMS Pictures

16986 N. Dallas Parkway

Dallas, TX USA 75248

Dallas / Fort Worth AMA - Calendar Events

Market Research SIG - Insights Made Easy: Connecting with Your Customer on 2-Mar-10 7:30 AM