Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences on 9-Feb-10 6:00 PM

Tue, 09 Feb 2010 23:00:00 GMT

Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences
Start Date: 9-Feb-10 6:00 PM
End Time: 9-Feb-10 9:00 PM
Location: SMU, Collins Executive Education Center, Dallas, TX 75275
Speaker: Jimmy Smith

Event Details:

To celebrate the long awaited NBA All-Star weekend coming to town, the DFW AMA is hosting a Texas-sized event. We invite YOU to JOIN us for a phenomenal presentation by Jimmy Smith, GATORADE Group Creative Director at TBWA\Chiat\Day. Jimmy is a creative extraordinaire and will share his keen understanding of how a culture-based approach has enabled his brands to connect with various audiences through Pop Culture - resulting in groundbreaking campaigns for companies such as Nike, EA Sports, Motorola, Snickers and Gatorade.

Immediately following the presentation, stay for the “ALL-STAR FIRESIDE CHAT” with senior marketing professionals from television, film, sports, advertising and consumer products.

Hosted by Erin Patton, Original JORDAN Brand architect, Author of "Under the Influence," and SMU Adjunct Professor, with Jimmy Smith.

Rodney Woods of Diversity in Promotions, Inc.

Rod Chappell of Grassroots Promotions, Inc.

Monica Neal, VP, Emerging Markets and Partnerships of TNT, TBS, TCM
Clarence Carter, Producer of The Michael Irvin Show, ESPN Radio/103.3

6:00pm: Networking

6:45pm: Presentation/Q&A, Jimmy Smith

7:45pm: “All-Star Fireside Chat” hosted by Erin Patton

Takeaways include:

• Best practices and strategies engaging multi-cultural audiences

• Leveraging social media to connect with the growing “non-general market”

•The importance of cultural relevancy and strategy prior to developing “the plan”

•How research is a necessity to learning and understanding what is valued by segmented audiences?

Who Should Attend: Marketing, creative, sports and business professionals.

See link to map under the comments section.

Parking in the deck across the street from the James M. Collins Executive Education Center

SMU, Collins Executive Education Center

3150 Binkley Ave.

Dallas, TX USA 75275

Dallas / Fort Worth AMA - Calendar Events

Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences on 9-Feb-10 6:00 PM