Dallas Executive Luncheon - Innovation: Myths and Mythstakes on 20-Jan-10 11:30 AM

Wed, 20 Jan 2010 16:30:00 GMT

Dallas Executive Luncheon - Innovation: Myths and Mythstakes
Start Date: 20-Jan-10 11:30 AM
End Time: 20-Jan-10 1:00 PM
Location: Brookhaven Country Club, Dallas, Tx 75234
Speaker: Timothy Coffey

Event Details:

An engaging interactive presentation that challenges key myths of innovation and provides strategic inspiration to improve innovation success.

Consumers are embracing change and adopting new products and services earlier and faster than ever. The need for your company to innovate is constant, and if you don't, your competitors will. Tim will share the insight he has used while working with companies such as Kellogg, Johnson & Johnson, Kraft, ConAgra, Heinz, Tyson, Nestle, and Purina - the secrets to reducing risks while creating game-changing ideas. His presentation, just like his book, will set the record straight, while helping you acquire valuable insights into your customer. Ideas are easy; innovation is hard.

Some of the myths Tim will address:

80% of new products fail (False)
The Consumer is King (Balderdash)
Brainstorming works! (Not in a million years)
Great ideas will make you rich (Guess again!)
Facts persuade People to buy (Nonsense)

Audience Takeaways:

Key Myths of Innovation
Critical Success Factors for New Products and Services
How to Increase Your Creativity

Tim is the co-author of the great book "Innovation: Myths and Mythstakes"

Brookhaven Country Club

3333 Golfing Green Drive

Dallas, Tx USA 75234

Dallas / Fort Worth AMA - Calendar Events

Dallas Executive Luncheon - Innovation: Myths and Mythstakes on 20-Jan-10 11:30 AM