Dallas Executive Luncheon - Southwest Airlines: Building a Brand from the Inside Out on 19-Aug-09 11:30 AM

Wed, 19 Aug 2009 16:30:00 GMT

Dallas Executive Luncheon - Southwest Airlines: Building a Brand from the Inside Out
Start Date: 19-Aug-09 11:30 AM
End Time: 19-Aug-09 1:00 PM
Location: Brookhaven Country Club, Dallas, TX 75234
Speaker: Ginger Hardage & Dana Williams

Event Details:

We are kicking off the 2009/10 chapter year with one of the biggest success stories in Dallas – Southwest Airlines. Join Ginger Hardage/Sr VP Culture & Communications and Dana Williams/Director of Marketing as they talk about building a great company (and brand) from the inside out – and the value of a strong partnership between Marketing and Communications.

They will also talk about Southwest Airlines’ approach to marketing, including traditional vehicles (advertising, newsletters, etc.) and how the company is breaking new ground with Twitter, Facebook, blogging, and one of the top rated websites in the business - southwest.com.

Brookhaven Country Club

3333 Golfing Green Drive

Dallas, TX US 75234

Dallas / Fort Worth AMA - Calendar Events

Dallas Executive Luncheon - Southwest Airlines: Building a Brand from the Inside Out on 19-Aug-09 11:30 AM