DFW Luncheon Series - Visual Trend Forecasting on 18-Feb-09 11:30 AM

Wed, 18 Feb 2009 16:30:00 GMT

DFW Luncheon Series - Visual Trend Forecasting
Start Date: 18-Feb-09 11:30 AM
End Time: 18-Feb-09 1:00 PM
Location: Brookhaven Country Club, Dallas, TX 75234
Speaker: Denise Waggoner

Event Details:

In today's competitive media marketplace, industry professionals are faced the challenge of making a stronger connection with their target audience. But how do you connect with them when there are numerous environmental-related marketing messages in the public today? Before you begin conceptualizing a campaign, it is important to understand the impact of environmental values on mass-communication, and the notion of how advertising and marketing are contributing to the exploitation of the collective environmental conscience.

Denise Waggoner from Getty Images will share the findings of an exclusive report, AspEn, which focuses on the future of visual communication. Developed by Getty Images global creative research team, AspEn is based on extensive analysis of more than 2,500 magazines and tearsheets, as well as a visual research partnership with Yankelovich Research and insight from clients and associates.

During the session, Waggoner will discuss the long-term movements and the evolution of trends to learn from and apply when creating visual communications.

Sponsored by:

Brookhaven Country Club

3333 Golfing Green Drive

Dallas, TX 75234

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DFW Luncheon Series - Visual Trend Forecasting on 18-Feb-09 11:30 AM