Ft. Worth Luncheon: How Lego Caught the Cluetrain on 22-Jan-09 11:30 AM

Thu, 22 Jan 2009 16:30:00 GMT

Ft. Worth Luncheon: How Lego Caught the Cluetrain
Start Date: 22-Jan-09 11:30 AM
End Time: 22-Jan-09 1:00 PM
Location: Fort Worth Club, Fort Worth, TX
Speaker: Jake McKee

Event Details:

Ten years ago, four authors started a new conversation about marketing. The result was the book The Cluetrain Manifesto and with it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. One of the companies who embraced the ideas put forth in Cluetrain was The LEGO Company. Jake McKee, The LEGO Company's first community manager spent five years on the frontlines of the company/customer interactions. In this session, Jake will recap his efforts to help LEGO embrace the principles of the Cluetrain, and will share tips for how you can apply those principles in your own business.

Fort Worth Club

306 West Seventh Street

Fort Worth, TX

Dallas / Fort Worth AMA - Calendar Events

Ft. Worth Luncheon: How Lego Caught the Cluetrain on 22-Jan-09 11:30 AM