Secrets to Creating Products Consumers Want - Texas Instruments on 27-Mar-08 11:30 AM

Thu, 27 Mar 2008 16:30:00 GMT

Secrets to Creating Products Consumers Want - Texas Instruments
Start Date: 27-Mar-08 11:30 AM
End Time: 27-Mar-08 1:30 PM
Location: Fort Worth Club, Fort Worth, TX
Speaker: Mike Guillory

Event Details:

LCD or DLP Projection?
Decisions, Decisions Texas Instruments DLP Marketing Juggernaut Hard to Beat

Ladies and gentlemen, start your engines ? Projector engines, that is.

Since 1998, Texas Instruments DLP division has out-marketed, out-maneuvered, out-published and, according to many sales figures, even out-sold LCD in virtually all of the leading projector vertical market segments. I say virtually, because there are some markets in which DLP hasn't been playing, but when it does, it generally wins.

So why is it that DLP dominates? Is DLP technology that much better?

Truthfully, not really. In fact, I believe TI's magic is not necessarily in the technology as much as it is in the marketing. Hands-down, TI's marketing just simply BLOWS AWAY anything any of the individual 3LCD companies have done thus far. (per G. Kaye)

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 50 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 5,500 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 14.5 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com.

About Texas Instruments:

Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, http://www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

Fort Worth Club

306 West 7th Street, 12th Floor

Fort Worth, TX USA

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Secrets to Creating Products Consumers Want - Texas Instruments on 27-Mar-08 11:30 AM

LCD or DLP Projection? Decisions, Decisions Texas Instruments DLP Marketing Juggernaut Hard to Beat

Ladies and gentlemen, start your engines ? Projector engines, that is.

So why is it that DLP dominates? Is DLP technology that much better?

Truthfully, not really. In fact, I believe TI's magic is not necessarily in the technology as much as it is in the marketing. Hands-down, TI's marketing just simply BLOWS AWAY anything any of the individual 3LCD companies have done thus far. (per G. Kaye)

LCD or DLP Projection?
Decisions, Decisions Texas Instruments DLP Marketing Juggernaut Hard to Beat