By the end of 2008, social networking had overtaken email in terms of worldwide reach. (Nielsen Online study.) Yet social media as a marketing vehicle is often easily misunderstood, or even worse, misused. The good news is, that by following the right process it is possible to gain immediate exposure as well as long term branding and lead generation—often at a fraction of a typical advertising campaign.
In this interactive session, Marc Harty will show you how to successfully leverage social media (including LinkedIn, Twitter and online video - beyond just You Tube) no matter what the size of your marketing budget.
Presentation Takeaways:
• Find out the two biggest mistakes even experienced marketers make with Social Media
• What are the three top social media channels for any business
• Social media metrics - what are the most important to pay attention to and why