Dallas / Fort Worth AMA Newsletter 2-Sep-09

D' Forman — Thu, 03 Sep 2009 20:12:02 GMT

Tendenci Newsletter

Welcome to the Dallas / Fort Worth AMA newsletter of upcoming events, articles, jobs and more from our membership.

New Members

JULY

Grady Frank

Melinda Jones

Eileen Yedwab

Michelle Olivo

Andrea Kirsten-Coleman

Benjamin Smitthee

Brienna Becker

David Slatter

Beth Guinn

Benjamin Sokolsky

Maria Morrissey

Kari Riley

Koree Ritter

Travis Hendricks

Edward Fox

Shannon Edwards

Melissa Fiehler

Samantha Tarnabine

AUGUST

Mario Gallardo

Crystal King

Jumana Helal

Philip Spencer

Beth Bjorlo

Kimberly Woodson

Mike Gray

Lameace Salman

Phil Sanchez

Shelli Boydstun

Tonya Trest

Shelley McNeill

Julie Porter

Michelle Lemire, President

Are you getting the most from your AMA membership? If you haven’t ventured beyond the D/FW Metroplex events, then you’re missing out!

Take advantage of your national AMA benefits today by logging on to MarketingPower.com. AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. This is your connection to marketing data, articles, case studies, best practices and a robust job bank.

FREE September Webcasts:

9/2: Six Reasons Why B2B Marketers Need Online Video – A Practical Guide to Getting started with Online Video

9/3: Expand Your Research Reach: Proven Multi-Channel Research Strategies

9/8: Reaching Small Business Buyers

9/9: The Influencer ID Advantage in Social Media

9/10: Adding Social Media To Loyalty Clubs

9/15: A Creative Approach for Segmentation Success

9/16: Stop Wasting Money On Leads. Start Generating More Opportunities

9/17: Facebook, Twitter, Social Media, Lead Generation, How to Use Social Media for Business

9/24: Hearing Voices in the Numbers: An Integration Story

9/29: Good Marketing: Marketing for Social Good

And, if you’re planning a venture to other parts of Texas this month, you might check out some of our neighboring Chapters’ events. They’ll make you feel as welcome as family!

AMA Houston – 9/9 Back to Basics: "Let's make things interesting" with Sam Houston Race Park

Austin AMA – 9/17 Wars for Attention and the Rise of the Trust Agent with Chris Brogan & Julien Smith

San Antonio AMA – 9/23 Discussion on the San Antonio Rock 'n' Roll Marathon with the Competitor Group

As always, we look forward to seeing you at our upcoming events!

DFW AMA Member Specials from Sponsors!
Kim Garlitz, SVP Sponsors

Have you checked out the latest promotions on our website that are exclusively offered to our members? With your DFW AMA membership, you will have access to these coupons, specials and discounts to help increase the value you receive when you place your membership or renew with our Chapter. Phillip Crum, with Sir Speedy Printing, is offering a great Job-Seeker Assistance Package, and this month we have added specials from Tower Club Dallas and Digitized Logos. Visit our website for more details on how to take advantage of these promotions - http://dfwama.com/Members/.

A big thank you to our Sponsors for including the DFW AMA membership in these preferred offers. Introducing your company's services or products to our membership with specials and discount pricing is a great way to gain leads and referrals. If you would like to learn more about these type of sponsorship opportunities, please contact Kim Garlitz at 469-449-4273 or kim.garlitz@gmail.com. Sponsor. Connect. Grow!

Volunteer of the Month

Cori Lawrence, VP Volunteers

Mari Madison is our September Volunteer of the Month for her years of work with our chapter’s ongoing design needs. Mari is responsible for the imagery behind all 4 years of Beyond Borders and timely delivery of other chapter design projects.

Founder of Mari L. Madison Design Strategies, Mari creates visual branding strategies and graphic communications systems designed to implement a company’s marketing and PR plans for increased visibility within the local and global marketplace. Supporting entrepreneurs, CMOs and agencies with visual branding, creative strategy, graphic design, across the spectrum of media.

For over 24 years, working first in the agency world and 9 years as an independent consultant, Mari has provided clients with award winning, objective, creative strategies to tell their corporate message in compelling terms - Information informs...ideas sell.

http://www.mlmdesignstrategies.com 972-698-8965

Chapter Updates

D' Forman

Members on the Move

We will be starting a new column in the monthly enewsletter named "Members on the Move." AMA members are invited to tell us about their promotions, new positions or companies – whatever is new in your professional life. You may include a jpg photo. Be sure to include all the details. Deadline for the October issue is September 25th. Please submit your information and jpg pictures to d@formangroup.com with the subject line Members on the Move.

Calendar Events for 1-Sep-09 to 30-Sep-09

Meet 'N' Greet
Day: Thursday 3-Sep-09 5:30 PM
Location: Zaguan Latin Cafe & Bakery 2604 Oak Lawn Dallas, TX 75219
Summary: Join us for an informal evening at Zaguan Latin Cafe & Bakery. Happy Hour Drink Prices and Free Food!
Register Mapquest | Add to Calendar

New Media SIG - Social Marketing Without the Hangover: How to Gain Instant Buzz and Business in Today's Economy
Sponsor: Studio Movie Grill
Speaker's Name: Marc Harty, CEO, Main Topic Media
Day: Thursday 10-Sep-09 11:30 AM
Location: Studio Movie Grill 11170 N. Central Expressway Dallas, TX 75243
Summary:

By the end of 2008, social networking had overtaken email in terms of worldwide reach. (Nielsen Online study.) Yet social media as a marketing vehicle is often easily misunderstood, or even worse, misused. The good news is, that by following the right process it is possible to gain immediate exposure as well as long term branding and lead generation—often at a fraction of a typical advertising campaign.

In this interactive session, Marc Harty will show you how to successfully leverage social media (including LinkedIn, Twitter and online video - beyond just You Tube) no matter what the size of your marketing budget.

Presentation Takeaways:

• Find out the two biggest mistakes even experienced marketers make with Social Media

• What are the three top social media channels for any business

• Social media metrics - what are the most important to pay attention to and why

Register Mapquest | Add to Calendar
Posted by: D' Forman

Dallas Executive Luncheon - "Fossil -The Evolution of an Emerging Brand"
Speaker's Name: Tim Hale, Sr Vice President - Fossil
Day: Wednesday 16-Sep-09 11:15 AM
Location: Brookhaven Country Club Dallas, TX
Summary:This is the tale of an amazing adventure - of how a Dallas start-up watch company grew into an international sensation. Armed with a very non-traditional, yet progressive approach to marketing, Fossil has experienced consistent and vibrant results, even during challenging economic times. By staying focused on the brand and believing in the power of storytelling Fossil has found a unique and powerful way to connect to the consumer.

Join Tim Hale, SR Vice President of Fossil, as he shares the story of this very unorthodox journey, and how the company is looking forward. Tim will share his thoughts on:

The full ecosystem of a fashion/consumer brand
Fossil’s embracing of social media – both the upside and downside
The advantages of working with an in-house organization

Don’t be late for this very important date!

Register Add to Calendar

Healthcare SIG - The Transformation of Healthcare Marketing: Get Ahead of the Curve
Speaker's Name: Panel Discussion with - Parkland Health & Hospital System, UnitedHealthcare, AmeriscourceBergen Specialty Group & MedSynergies Inc.
Day: Tuesday 22-Sep-09 5:00 PM
Location: AMS Pictures 16986 N. Dallas Parkway Dallas, TX 75248
Summary: This interactive panel discussion will address the significant challenges healthcare marketing professionals face when it comes to redefining how they go to market. Social networking, mobile media, blogs, digital advertising, search - learn how new media is transforming the way healthcare professionals and consumers engage with your brand and how marketers are leveraging it.
Register Mapquest | Add to Calendar

Fort Worth Executive Luncheon - "Networking on Steroids!"
Speaker's Name: David Rawles, President & Co-Founder, Career Solutions
Day: Thursday 24-Sep-09 11:30 AM
Location: Ft Worth Club 306 W. 7th Street Ft Worth, TX 76102
Summary:Personal Branding is all the rage these days. The success of our business can not only hinge on the company's product or service we offer, but also on how we are perceived by our network. If all we do is sell, or market, to our network we are more than likely missing out on the true power a great network can provide.

David Rawles is an expert when it comes to the power of networking - and the impact it can have on your business and your career. During this fast paced presentation, David will the share with the audience not only the importance of establishing a network, but the best ways to build an effective one.

David will arm you with tools he has developed over his consulting career and cover a number of topics and best practices, including:

Why good networking is so important!
Effective Role of Strangers in Your Success
Secrets for Having a Productive Network of Helping People
Little-Known Techniques for Getting Meetings with Strangers
The Thrill of Planting Seeds to Reap a Wonderful Harvest

Join us for a presentation that will have an immediate effect on your business

Register Mapquest | Add to Calendar

Professional Development SIG - Recruiting and Retaining Top Marketing Talent
Sponsor: Dr. Pepper Snapple Group, BenefitCorp, Janimation, MarketSphere, Pocketstop, La Duni & Barefoot Wines
Speaker's Name: Jim Trebilcock - Dr. Pepper Snapple Group, EVP of Marketing
Day: Thursday 24-Sep-09 6:30 PM
Location: Janimation 4000 East Side Avenue Dallas, TX 75226
Summary: People aren't a company's biggest asset. GREAT people are! Good leadership is critical to drive success in any organization. How do you hire the right talent? How important is your involvement in the recruiting efforts? What does it take to drive a coaching culture? And, how does the culture and effective coaching lead to retention of high potential employees? Maybe your leadership challenge is hiring the right people or developing high-potential employees. If you want a candid conversation about challenges, lessons learned and actionable advice for how to build a strong succession of leaders, then you don't want to miss this discussion with Jim Trebilcock, Executive Vice President of Marketing for the Dr Pepper Snapple Group. Hear what only a few privaleged CMOs and invited guests were able to hear at the recent CMO Executive Summit.

Event Takeaways:

• Receive actionable advice from a branding powerhouse on how to build a strong succession of leaders.

• Recruiting: Hire the right people, with the right attititude, to deliver results.

• Development: Develop marketing talent and drive personal and professional growth.

• Retention: Creative a culture that motivates employees with recognition.

Register Mapquest | Add to Calendar

Small/Medium Business SIG - Using the Internet to Market Efficiently
Sponsor: Collin SBDC
Speaker's Name: Derick Schaefer, President, Orangecast Social Media Marketing & The Efficient Business
Day: Tuesday 29-Sep-09 11:30 AM
Location: Collin SBDC Courtyard Center - Collin College 4800 Preston Park Blvd. Plano, TX 75093
Summary: Marketing can be one of the largest but most necessary expenditures of a small business owner. The goal of this presentation is to provide information that will allow the small business owner to affordably market their products and services on the internet.

In this session, you will be exposed to real world examples that cover a variety of options and best practices that allow you to maximize marketing dollars using the Internet. The lecture will provide examples, guidelines and other useful information to startup and established small businesses.

August Sponsors:

Dallas Business Journal

Business Wire

Urban Crust

LaHacienda Ranch

Stay up to date with our RSS feeds.

3-Sep-09 3:12 PM

Dallas / Fort Worth AMA - Articles

Dallas / Fort Worth AMA Newsletter 2-Sep-09