Dallas / Fort Worth AMA Newsletter 3-Mar-10

D' Forman — Wed, 03 Mar 2010 16:47:53 GMT

Welcome New Members
Ms Jennifer L Evans
Mr Jason M Piter
Ms Emi Ristani
Ms Manda D Bilby
Prof John E Jemison
Mr John R Gerrits
Ms Arathi Rao
Ms Joanna Rotter
Ms Liz Martens
Ms Wendi K Costlow
Mr Scott A Talbott
Mr David E Porter
Ms Lisa F Swanson
Ms Shirley Richardson
Ms Carolyn Covey Morris
Ms Emily M Talbott

Renewed Memberships
Thank you for your continued support of the DFW AMA

Ms Teyren M Brown

Ms Jennifer Cary
Ms Wendy L Ashley
Dr Dale D Fodness
Ms Arleigh Hays
Ms Becky Speer
Ms Denisha Stevens
Ms Paulette Hopkins
Mr Stephen A Emerick
Mr Tom Dennis
Ms Kay L Byfield
Dr Yu Wang
Mr Mike Reynolds
Ms Kelleen Richter
Dr Robert D Rogers
Mr Denny Pelham
Ms Lisalynne Quinn
Ms Susan E Gover Lee
Dr Sudha Mani
Ms Michaela Mora
Ms Michelle D Schneider
Dr Tevfik Dalgic

These Volunteers Need Volunteers
Cori Lawrence, VP Volunteers

Did you know the DFW / AMA is operated entirely by volunteers? Every event you attend; every email or newsletter you receive; every brochure or handout created; and even the analysis of the surveys you complete are all created and executed by marketing professionals who volunteer their time for the benefit of our Chapter.

To keep our Chapter growing, to strive to deliver value to our members and to continue to attract quality speakers and sponsors, the DFW / AMA needs your help. While there are opportunities in all areas, such as Membership, Programs, Communications and Collegiate Relations, there are immediate needs on the Volunteers, Public Relations and Non Profit SIG Committees.

Public Relations. If you want to write, learn more about social media, and the various online PR mediums, you would enjoy this committee.

Your position would consist of reviewing and possibly writing press releases, uploading on free wires, and uploading on local event calendars and social media vehicles.

Volunteers. If you like helping people feel valued and are good at building relationships, this committee might be of interest to you. Your position as a Volunteer Relationship Manager (VRM) would consist of contacting prospective volunteers, placing them in Chapter volunteer positions and serving as their contact throughout their volunteer tenure.

Non-Profit SIG. If you are employed or have working knowledge of a non- profit organization, your help is needed immediately to complete this dedicated team who works to deliver events that discuss marketing issues, resources and tools which are unique to non-profit organizations.

Please contact:

Cori Lawrence, VP Volunteers, at corilawrence@gmail.com to learn more about these or other volunteer opportunities.

Michelle Lemire, President

CONGRATS TO THE NEW CHAPTER OFFICERS VOTED IN!
We would like to thank our members for taking time in February to vote on Chapter officers for the upcoming term. By majority vote, the officers for July 1, 2010 through June 30, 2011 include:

President: Melissa Mihelich
- tweet with Melissa twitter.com/melissaZOOM

President-Elect: Tom Dennis
- tweet with Tom twitter.com/tdbe

Secretary: Kristy Hoover
- tweet with Kristy twitter.com/marketingjedi

Treasurer: Liz Martens

In addition, the revisions to our Constitution passed (83% voted for, 1% voted against, 16% abstained). As many of you know, much consideration and work went into the revisions so they may guide us for many years to come, as we work to educate, support, and enhance the image of marketing professionals in the DFW Metroplex. Please visit our website to review the revised Constitution.

As always, we welcome your comments, feedback and questions, and we hope to see you at one of our many upcoming events in March!

Membership Has Its Privileges

Kay Byfield, EVP Membership

GROUP MEMBERSHIPS AVAILABLE
The Group Membership Program that was initiated by the American Marketing Association in January provides great value for companies and their employees. Organizations with fewer resources available for in-house professional development are especially appreciative for the connections, training, and resources offered by the DFW AMA.

The national website has details at http://www.marketingpower.com/AboutAMA/MemberBenefits/Pages/GroupMembership.aspx . If you have questions, contact Membership for the DFW AMA, Kay Byfield, kaybyfield@iname.com.

WHY JOIN THE DFW AMA?

The American Marketing Association provides opportunities to connect with other marketers, learn best practices, and advance in your field. To maximize the return for your participation in the AMA, become a member. Members pay less for events and access important resources and opportunities. Members lead the chapter and demonstrate their commitment to marketing standards. Check us out and JOIN TODAY. For more information, go to http://www.marketingpower.com/AboutAMA/MemberBenefits/Pages/default.aspx

Volunteer of the Month, Kelly Welborn

Cori Lawrence, VP Volunteers

With over 14 years of marketing and advertising experience, Kelly has a proven track record of creating effective marketing solutions that guide companies into higher levels of exposure and increased profit. Kelly has spearheaded multi-million dollar marketing campaigns across corporate, film, television, sports and non-profit industries including Turner Broadcasting System(TNT/TBS/CNN/Cartoon Network), HBO, High Museum of Art and Spelman College Museum of Fine Art.

Selected as one of the 25 Most Influential Women in Atlanta by Rolling Out Magazine before relocating to Dallas, she is currently consulting with the Welborn McLean Group on social media, email marketing, events, partnerships and promotions.

Kelly has done a phenomenal job establishing the vision, setting the strategy, assembling and motivating a fantastic, talented team and developing an incredible line up of programs for the DFW AMA Multi-Cultural SIG. Her seemingly never ending supply of energy and enthusiasm is a joy to be around!

As the new Director of the DFW American Marketing Association Multi-Cultural SIG, Kelly Welborn has found relocating to the D/FW area from Atlanta this past summer to be a refreshing yet challenging experience. She has embraced living closer to her family and vested her professional expertise into the DFW AMA, all while pursuing consulting opportunities.

DFW AMA Social Networking - More Popular than a High School Cheerleader
Are you looking to meet other people, to gather and share first-hand information and experiences about any number of marketing topics? Become a fan of the DFW AMA Facebook site. Look for it located under D/FW AMA on Facebook. We encourage you to share articles, webinars, white papers, opinions and a bit of yourself!

Calendar Events for 1-Mar-10 to 31-Mar-10

Meet-N-Greet
Day: Thursday 4-Mar-10 6:00 PM
Location: The Palm Restaurant 701 Ross Avenue Dallas, TX 75202
Summary: Everyone will enjoy the genuine old world hospitality and unique atmosphere of The Palm. It is a great setting for mingling and making connections with other marketers. This classic American steakhouse is legendary for prime aged steaks, jumbo Novia Scotia lobsters, premium fish and heritage Italian entrees. They will be providing delicious appetizers and drink specials will be available for members of our group. Please join us on March 4th.
Register Mapquest | Add to Calendar

New Media SIG - The Age of Brandividual: How Leveraging Social Media can have a Profound impact on your Personal and Company Brand
Sponsor: Ivie A Marketing Company
Speaker's Name: Mike D. Merrill, Chief Bacon Maker & Marketing Strategist, Bacon Marketing
Day: Tuesday 9-Mar-10 6:00 PM
Location: Studio Movie Grill - Royal 11170 N. Central Expressway 2100 S. Mobberly Dallas, TX 76243
Summary: The focus of this presentation is on defining Personal Branding and how social media and relationship building can have a tremendous impact on your own brand but also your company’s brand. The reality is everyone in your company, impacts how your brand is perceived in the marketplace by their actions on social media.

Event Takeaways:
• Define personal branding and brandividual
• We'll share a list of actions that you can use to start impacting your personal brand
• You'll be inspired to take action!

Who should attend?
Marketing and PR professionals, small to medium businesses, sales reps, and anyone trying to differentiate themselves in a competitive market.
Register Mapquest | Add to Calendar

Non-Profit SIG: The "Anti-Event" - Moving from Black Tie to a Budget in the Black
Speaker's Name: Kristina E. Jones, M.A., CFRE, President, J.K. Griffin & Associates
Day: Friday 12-Mar-10 11:30 AM
Location: Center for Community Cooperation 2900 Live Oak Avenue Dallas, TX 75204
Summary: Want to maximize your fundraising options without filling your calendar full of events? The “Anti –Event” will address the propensity of groups to add another event to the annual schedule in order to raise important dollars for the organization. It is time to move from parties to true philanthropy, and narrow down your event calendar to no more than one of those time-consuming (aka “staff-eating”) activities and still raise the dollars you need.

Event Takeaways:
• An understanding of how events fit into an overall development plan
• Knowledge of other types of development activities
• Resources for development

Who should attend?
Anyone involved in non-profit fundraising.
Register Mapquest | Add to Calendar

Dallas Executive Luncheon - Can I have a "Do-Over"? Reflecting on Lessons Learned
Speaker's Name: Rhonda Shasteen, CMO, Mary Kay Inc
Day: Wednesday 17-Mar-10 11:30 AM
Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, TX 75234
Summary: About to retire from a 30+ year career in marketing and sales, Rhonda reflects on the key lessons learned along the journey. She’ll share her marketing insights, gleaned from both successes and failures, as well as provide practical tips you can use as you build your personal brand and your career.
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Small/Medium Business SIG: Key Strategies for Effective Email Marketing
Sponsor: Constant Contact
Speaker's Name: Julie Niehoff, Regional Development Director, Constant Contact
Day: Tuesday 23-Mar-10 11:30 AM
Location: Sherlocks Baker St Pub 9100 N Central Expressway (@ Park Ln) Dallas, TX 75231
Summary: This session covers the basics of what email marketing is, why it works so well, and how to use it in your business planning and strategy to achieve specific goals. Topics include:

Targeting techniques, How to avoid spam, tips for scheduling, content choices based on your business objectives, how to get your email promotions and updates opened, how to position the value of your message so that recipients will act on it, how to measure the impact of a campaign and samples of successful email campaigns and how they are set up to build business and drive sales. Note: Participants do not need to be Constant Contact customers to attend.

All information provided can be applied regardless of the system or service you are using for Email Marketing.

Event Takeaways:
• Learn how to get more people to open your promotional emails and newsletters
• Drive action (clicks, purchases, etc) in your emails
• Build a strategy for timing the messages and targeting your audience with specific info

Who should attend?
Small to medium business owners and/or marketing professionals
Register Mapquest | Add to Calendar

Telecom SIG: Marketing for LTE and Next Generation Applications
Speaker's Name: Panel Discussion: Allison Cerra, Frank Antonacci, John Schindler
Day: Tuesday 30-Mar-10 11:30 AM
Location: Hackberry Creek Country Club 1901 West Royal Lane Irving, Tx 75063
Summary: Marketing Long Term Evolution (LTE) and Next Generation Apps - What is LTE? Next Generation Apps? How do they fit in your company's plan? What is Cloud Computing and how can your company benefit?

Discussion topics
* LTE/4G will change how consumers communicate, as well as business models for corporations
* Proliferation of applications and how it impacts Wireless Carriers, Device Manufacturers and Infrastructure providers
* From Social Networking to Machine to Machine applications, Is LTE for Consumers or Enterprise first?
* Impact of Smarter Devices on wireless networks
* Performance, Reliability and Coverage - LTE Ecosystem
* What tools are available to you or your business?
* Reduce product development costs and increase business efficiency by harnessing LTE's network intelligence
* Develop and implement more targeted marketing programs, including mobile marketing

Register Mapquest | Add to Calendar

Thank you to our Sponsors:

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3-Mar-10 10:47 AM

Dallas / Fort Worth AMA - Articles

Dallas / Fort Worth AMA Newsletter 3-Mar-10