Congratulations to long-time supporters who are celebrating milestone memberships anniversaries:
45 Years James D Butterworth - 1965
20 Years
Vickie Reed - 1990
Tevfik Dalgic - 1990
15 Years
Susan E Nethery
10 Years
Melissa Rieman - 2000
Michelle Lemire, President
You’ve heard it time and again, “invest in yourself, invest in your future.” I challenge you to take time out this month to do just that. Learn something new…let your AMA membership work for you…include personal education in your marketing plan.
Our local events are fantastic for networking with marketing professionals in the area and keeping an eye on current trends in marketing. Other events you should consider include:
Expert practitioner Stephan Spencer will share the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies. More Info/Register
This virtual event will allow attendees to gain the knowledge and tools needed to successfully leverage social media in their marketing and sales programs. More Info/Register
In this webinar Qualtrics CEO Ryan Smith will be discussing the Top 10 Rules for writing surveys along with techniques for improving response rates. Smith will also be Giving an overview of powerful technologies and methods that researchers are using to enhance their traditional survey research. More Info/Register
Members: Your Votes are Important for Officers and Revised Constitution! Please Watch Your E-Mail for Voting Instructions Paige Johnston, Immediate Past President
By February 8, 2010, all DFW AMA members should receive an email inviting you to vote for the revised DFW AMA Constitution and the officers for the 2010-2011 Board of Directors. It has taken over three years to update the 1989 Constitution and 1992 Bylaws to accurately reflect the ways we now manage the chapter, today’s technologies, and best practices, but at last it is ready for your review and vote!
We also offer what we believe is a very strong and capable slate of officers to lead the chapter in 2010-2011 (read bios at http://www.dfwama.com/Board/):
• President - Melissa Mihelich • President-Elect - Tom Dennis • Secretary - Kristy Hoover • Treasurer - Liz Martens
Why take the time to vote, especially with an uncontested slate? Because it’s YOUR chapter, and your privilegeand responsibility as a member to elect leaders and vote on the chapter’s governing documents. Additionally:
1)According to the AMA’s rules and our Constitution, the membershipmust vote to approve any changes to the Constitution, with a majority of those voting required for adoption. Only the Board is required to approve Bylaws changes, which it has already done.
2)Voting keeps you engaged with your chapter, which is only as strong as those willing to commit to lead and be involved. Thanks to your suggestions and submissions of potential candidates, volunteering, and write-in candidate ballot option the Nominating Committee is aware of possible future leaders.
3)Your vote demonstrates support for candidates and the Board’s actions.
The voting will take place online. If you do not receive your email with voting instructions by February 8, or have questions, please contact us at ama_dfw@yahoo.com.
Your vote IS important– thank you for taking the time to influence your chapter’s future!
DFW AMA 2010 Nominating Committee:
Paige Johnston, Chair (Immediate Past President)
Michelle Lemire, President 2009-2010
Elissa Berchelmann, VP Dallas Luncheons
Michaela Mora, Research Committee
GROUP MEMBERSHIPS AVAILABLE Kay Byfield, EVP Membership
In January, the American Marketing Association International Headquarters announced a new membership program that will be available to groups of four or more. This new initiative is designed to boost membership and enhance value for the marketing community by offering a new membership category, Group Membership.
Studies showed that providing organizations with financial incentives and low-cost, easy access to professional development resources is likely to have a positive impact on the AMA’s membership acquisition and retention. Now that organizations have fewer resources available for in-house professional development, they are especially appreciative of the offerings of the American Marketing Association. With reduced costs, Group Membership rates encourage companies to join.
The chapter and national websites will soon have details. If you have questions, contact Membership for the DFW AMA, Kay Byfield, kaybyfield@iname.com.
WHY JOIN THE DFW AMA?
The American Marketing Association provides opportunities to connect with other marketers, learn best practices, and advance your field. To maximize the return for your participation in the AMA, become a member. Members pay less for events and access important resources and opportunities. Members lead the chapter and demonstrate their commitment to marketing standards. Check us out and JOIN TODAY.
Volunteer of the Month Cori Lawrence, VP Volunteers
Erica Biery is an Account Manager for The BOSS Group, a specialized recruiting firm dedicated exclusively to the creative industry (MARCOM, Design, Interactive and PR). In her experience, partnering with a wide range of DFW organizations, she is able to keep up with marketing trends and industry standards. Erica has enjoyed getting involved in the DFW AMA and developing relationships with other MARCOM professionals. She is always interested in meeting new people and in learning more about innovative marketing tools. Throughout her career, Erica has had the opportunity to work with many companies from Fortune 100 to the non-profit sector covering almost every industry segment.
Erica hails from Chicago, Illinois. Although not a native Texan, she has lived in Dallas since graduating from Texas A&M University. There she earned her bachelors degree in Healthcare Administration and Marketing. In her free time she enjoys skiing, watching MadMen, playing golf, and is almost fearless when it comes to Mediterranean food! Erica is an active member of the Junior League of Dallas and devotes time to volunteering and supporting Parkland Hospital. She knows first-hand how the DFW AMA can help you develop your skills and meet some really amazing people.
Volunteer with the DFW AMA Cori Lawrence, VP Volunteers
Volunteering is a great way to meet new people, gain new skills, improve your resume, and mentor others. The DFW AMA is accepting volunteers in all areas, but new openings are now available on the following committees:
Telecom SIG
The Telecom SIG has an immediate opening for a director to develop strategy, lead the committee, and oversee event coordination for the SIG.
Small / Medium Business SIG
A variety of types of positions are available within each SIG to assist in coordinating quarterly events including: communications, securing venues, finding and coordinating speakers, catering management, event check-in, and identifying potential sponsors.
Public Relations / Community Outreach
Reach out to other community organizations and the media to both enhance the benefits to our members and the larger community, and to promote our events. Volunteers on this committee are actively involved in the organization’s social media efforts.
Membership
New Member Services and Retention Specialists welcome new members, recruit prospective members and encourage member retention by reinforcing member value. Membership volunteers must be active members to participate on this committee.
Volunteers
Volunteer Representatives visit with prospective volunteers to ensure successful volunteer placement, follow up with inactive volunteers and serve to provide a positive volunteer experience.
The best way to forge connections and benefit from the DFW AMA is through volunteering. Working with other marketing professionals will help you enhance your skills and establish strong, supportive relationships, along with giving you tremendous personal satisfaction. Roles are tailored to your goals, interests, and available time. To explore opportunities to volunteer, contact Cori Lawrence at corilawrence@gmail.com or any DFW AMA leader.
Calendar Events for February
LAST MINUTE ADDITION - DON'T MISS THE FEBRUARY 12th MARKET RESEARCH SIG
Insights Made Easy: Connecting with Your Customer
Powerful brands don’t just happen. Brands are valuable assets that are strategically planned and managed. And the true power of brands comes from the relationship that they establish with their customers and consumers. But first, companies must know which factors drive the value of their brand and how to translate those into products, services and communication in a relevant and compelling manner.
Branding SIG - SEO and Digital Branding Integration - The Art of Driving and Engaging Qualified Traffic - SOLD OUT! Sponsor: match.com Speaker's Name: Jose Guerra & Dwamian Mcleish, Founders, Corner6labs Day: Tuesday 2-Feb-10 6:00 PM Location: AMS Pictures
16986 N. Dallas Parkway
Dallas, TX
75248
Summary: Search Engine Optimization (SEO), is a key component to successfully driving traffic to your website. While it is a growing part of today’s marketing mix, how and what to do with SEO remains a great mystery to many.
Corner6labs will address four of the major aspects related to SEO and digital branding: why SEO is important, a brief intro to the basics, developing an integrated content strategy and keyword research tips. This will be a strategic discussion with tactical solutions that the audience will be able to put to use immediately.
Join us for an informative presentation about one of the hottest topics in marketing. Following the presentation there will be plenty of time for questions and discussion. Event Takeaways: • Understand the role and importance of SEO and DIgital Branding in the marketing mix • Learn how to integrate online content with offline for SEO and branding purposes • Understand the basic elements of an SEO initiative in order to effectively manage it RegisterMapquest | Add to Calendar
Meet 'N' Greet Day: Thursday 4-Feb-10 5:30 PM Location: Ernie's
5100 Belt Line Road, Suite 502
Dallas, TX
Summary: Join us at Ernie's in Addison for relaxing fun and networking at our monthly Meet-n-Greet networking event. Located on the south side of the Village on the Parkway (southeast corner of Belt Line and the Tollway), Ernie's is Dallas' best kept secret! RegisterMapquest | Add to Calendar
Multi-Cultural SIG - Engaging your Brand to Reach Multi-Cultural Audiences Sponsor: SMU Cox School of Business and The Mastermind Group Speaker's Name: Jimmy Smith, TBWA/Chiat/Day, Group Creative Director on Gatorade Day: Tuesday 9-Feb-10 6:00 PM Location: SMU, Collins Executive Education Center
3150 Binkley Ave.
Dallas, TX
75275
Summary:
To celebrate the long awaited NBA All-Star weekend coming to town, the DFW AMA is hosting a Texas-sized event. We invite YOU to JOIN us for a phenomenal presentation by Jimmy Smith, GATORADE Group Creative Director at TBWA\Chiat\Day. Jimmy is a creative extraordinaire and will share his keen understanding of how a culture-based approach has enabled his brands to connect with various audiences through Pop Culture - resulting in groundbreaking campaigns for companies such as Nike, EA Sports, Motorola, Snickers and Gatorade.
Immediately following the presentation, stay for the “ALL-STAR FIRESIDE CHAT” with senior marketing professionals from television, film, sports, advertising and consumer products.
Hosted by Erin Patton, Original JORDAN Brand architect, Author of "Under the Influence," and SMU Adjunct Professor, with Jimmy Smith.
Rodney Woods of Diversity in Promotions, Inc.
Rod Chappell of Grassroots Promotions, Inc.
Monica Neal, Producer of The Michael Irvin Show, ESPN Radio/103.3
Clarence Carter, VP, Emerging Markets and Partnerships, TNT, TBS, TCM RegisterMapquest | Add to Calendar
Dallas Executive Luncheon: Reinventing an Iconic American brand Speaker's Name: Lee Applbaum, VP & Chief Marketing Officer, Radio Shack Day: Wednesday 17-Feb-10 11:30 AM Location: Brookhaven Country Club
3333 Golfing Green Lane
Dallas, TX
75234
Summary: RadioShack is a 90 year old, iconic American brand that has grown from its humble roots in Boston, Massachusetts to a $4.3B retailer with more than 4,500 Company-operated stores in 50 states, and more than 200 Company-owned locations in Mexico. RadioShack historically held strong mindshare for innovative product development, including the first personal computer. In the past few decades, however, RadioShack struggled with its relevancy and its brand perception became one of obtuse parts and pieces, wires, and batteries. The truth, however, is that RadioShack is a robust business with an enviable balance sheet (more than $900M in cash) and a leadership position in innovative technologies, including mobility. More specifically, RadioShack is the nation's largest wireless retailer after the Carrier stores. The challenge facing the marketing organization was how to burnish the RadioShack brand-- to contemporize it and regain relevancy. Said another way, we needed to reconcile the delta between the brand perception (legacy products) and the business reality (innovative products and brands). RegisterMapquest | Add to Calendar
Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media Sponsor: AMS Pictures and Westin Park Central Hotel Speaker's Name: Panel Discussion Day: Tuesday 23-Feb-10 5:30 PM Location: Westin Park Central Hotel
12720 Merit Drive
Dallas, TX
75251
Summary: Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news.
Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets
You’ll learn what story lines catch the media’s attention, the do’s and don’t’s when it comes to approaching the media, how to leverage social media to get press coverage and what’s hot when it comes to healthcare media and reporting.
James O’Gara, president of OnMessage, will be the moderator and our panel of media professionals will include:
Jason Roberson, Healthcare Business Reporter, Dallas Morning News
Dianna Hunt, Reporter/Editor, Fort Worth Star-Telegram
Kevin Bumgarner, Editor, Dallas Business Journal
Elizabeth Bassett, Healthcare, Science and Technology Reporter, Fort Worth Business Press
Speaker's Name: 
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23-Feb-10