CHAPTER VISION:
We are the largest AMA chapter in Texas and the most recognized authority on marketing in Texas, and the chapter most sought after nationwide for the best marketing practices.
CHAPTER MISSION:
To raise the awareness in the North Texas business community of the marketing professional's potential contribution to measurable new business development and brand value To raise the performance of marketing professionals and equip them with the knowledge and tools necessary to raise their credibility and contributions to their employers To provide high value information and opportunities for professional growth through programs, professional development, discussion groups, research, articles and other means.
CHAPTER VALUES:
The highest degree of Professionalism, Integrity, Innovation, and Commitment.
DFW AMA Activities
Through an Executive Speaker Series in Dallas and Fort Worth, the DFW AMA strives to keep members abreast of the latest trends and best practices being employed by inviting leading companies in the region as well as Internationally. Some of the recent speakers include: American Airlines, Frito-Lay, Dean Foods, Texas Instruments, Xerox, Nokia, Mary Kay, Monster.com, Coca Cola and other well-known companies.
DFW AMA places a strong emphasis on Professional Development and building the skill set of marketing and sales professionals through "Power Breakfast" seminars that feature experts in various fields who provide practical, "hands-on" learning opportunities.
Recently, the DFW AMA hosted the first CMO Roundtable in the Metroplex where senior-level marketers, particulary vice president's of marketing and similar executives, met their peers to discuss issues they confront each and everyday. It's the beginning of a region-wide dialog that is intended to strengthen the professional relationships among the best marketers in North Texas, while enabling the AMA to be responsive to the needs of current and future marketers in corporate America.
