2011-12 New DFW AMA Officers

Andrea Lamarsaude - President

As Vice President of Special Interest Groups, EVP Programming and currently President Elect for the DFW American Marketing Association Andrea has enjoyed being able to channel her energy and marketing talents into the chapters initiatives and is looking forward to leading the chapter as President for the 2011-12 board term.

Andrea is a Marketing Manager with BrightBlue Marketing and brings her clients a proven ability to create communication programs that build awareness and business as well as the skill of offering both a tactical and strategic focus to their projects.

A native of Dallas with a bicultural French/American background Andrea has extensive marketing communications knowledge gained from working in a variety of settings, from startup to Fortune 500 companies, in the U.S., Europe, Africa, and Asia including Texas Instruments and Alcatel.

Andrea has over 20 years experience in all areas of marketing including development and execution of communications plans, project management, social media strategy and execution, event management, and writing/editing communication tools for the web and print. She holds a bachelor's degree in business administration, specializing in marketing, from Southern Methodist University, international management accreditation by INSEAD University, and professional certification, received via Alcatel's leadership training program, from the Ecole de Management Lyon in France.

Janet Overton - President Elect

Janet Overton is the Director of Marketing and Communications for the Texas Society of CPAs. Janet has a bachelor’s degree in fine arts with an advertising specialty from the University of North Texas and a master’s degree in marketing from the University of Texas at Dallas. After completing her bachelor’s degree, Janet worked in advertising agencies and film studios as an art director and owned her own design firm. Her work has been honored with awards from national and local organizations.

After completing her master’s degree, Janet was hired by the Texas Society of CPAs. She currently leads the Marketing and Communications department. Her responsibilities include developing and implementing marketing plans and communication programs, membership recruitment and retention, public relations, career awareness, design and content of the TSCPA website and all publications for TSCPA, TSCPA CPE Foundation and other TSCPA-related entities.

Janet is also an adjunct instructor at Brookhaven Community College where she teaches marketing. She has taught at Brookhaven since 1992. She currently serves on the Communications Council for the American Society of Association Executives (ASAE) and as Treasurer of the DFW chapter of the American Marketing Association (AMA).

Kay Byfield - Secretary

Kay Byfield was successful as a college professor of art and psychology but left the ivory tower and earned an MBA in Marketing in 2007. She focused on business communications. In the last five years she has worked with several companies and non-profits to provide integrated marketing that supports each organization’s strategic plan.

By utilizing both traditional and emerging channels and synchronizing messages across them all, the desired outcomes are achieved effectively and efficiently and the brand identity is strengthened. Kay creates marketing communications that reach the right prospects with the right messages and maximize return on the financial investment.

To stay current in the field, Kay has been a Board Member with the DFW Chapter of the American Marketing Association for the past four years in several positions. During this economic downturn that has affected so many marketers, she has been gratified to continue building her expertise and collaborative networks through her participation in the DFW AMA. Kay is enthused about maintaining the chapter’s records and participating in its governance in 2011-2012 as Board Secretary. She appreciates the opportunity to continue to serve in this key role.

Amy Alexander - Treasurer

Amy Alexander is up for consideration for the Treasurer position on the DFW AMA board. Amy has served the DFW chapter with the market research SIG, and the volunteer and check-in committees, with her enthusiastic support. Her background managing marketing budgets will ensure accurate accounting, early notification of any problem budget areas, and that the rest of the marketing populace doesn’t have to deal with those pesky numbers.

From a marketing philosophy, Amy is a proponent of developing community with customers, where marketing spurs conversation and adds value with relevant and personalized information. Beyond the art of connecting with people, true marketing success comes from strategic planning, detailed and targeted audience segmentation and in-depth analysis of effectiveness, ROI and P&L.

Amy’s background is comprehensive and evolved, and she has maintained a focus in the evolution of online marketing tools and strategies. At Stratmark, a direct marketing agency for non-profits, Amy served organizations that serve. In the interactive function, Amy managed the implementation of website redesigns, widgets and Facebook applications. Prior to that, Amy managed in a variety of functions at Texas Instruments, bringing efficiency, innovation and excellence to online, print and video. Complicated subject matter was simplified while results were maximized within budget constraints. In addition, Amy’s market research using both quantitative and qualitative strategies brought customer focus to product introductions, marketing campaigns and website usability.